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The card issuer received a complaint from the cardholder claiming that he or she did not authorize or participate in the transaction.
Counterfeit card was used for a magnetic stripe or chip-initiated transaction that received authorization and the merchant:
If the card was swiped and transaction was authorized at the point-of-sale, provide your acquirer with a copy of the printed sales receipt.
If the transaction was counterfeit, accept the chargeback.
Check all card security features before completing the transaction. In particular, the first four digits of the embossed account number on the card should match the printed four-digit number below the embossed number. If the numbers do not match, make a Code 10 call. You should also check to make sure that the embossed account number on the front of the card is the same as the number that appears on the terminal after you swipe the card. In addition, be sure to look for other signs of counterfeit such as embossed numbers that are blurry or uneven, or ghost images beneath the embossed numbers, indicating they have been changed.
If you are suspicious of a card or cardholder for any reason, make a Code 10 call.
Source: Chargeback Management Guidelines for Visa Merchants
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